AMS Spend & Forecast

Amazon Marketing Services (AMS) is Amazon’s platform where the sellers can get visibility for their product(s) in front of relevant visitors through pay-per-click (PPC) model based on the keywords, products, and shopper interests. The traffic generated through PPC ads is directly proportional to how relevant you are to the buyer’s desired product. For example, if you are selling shoes for sports and your workout related keywords are searched frequently on Amazon than you will be getting a good share of the PPC spend of buyers searching for those keywords. CTS has a great marketing system where we can reach more customers with your advertising budget and drive more sales for your listings. Keywords also plays an important role in increasing the visibility of your listings. Keywords are the words and phrases that define your product and are used in searches to find the product on Amazon.